Mitsubishi Electric Automotive America and Seeing Machines have joined forces to speed up sales of the Guardian Generation 3 in the Americas.

Asian Aussie Business | The advanced computer vision technology company Seeing Machines Limited (AIM: SEE), which makes AI-powered operator monitoring systems to make transportation safer, has announced that Mitsubishi Electric Automotive America, Inc. (“MEAA”) has signed a Referral Agreement (“Agreement”) with the company. This will let Seeing Machines use MEAA’s large Aftermarket distribution network and customer base across The Americas. Mitsubishi Electric Mobility Corporations (“MELMB”) recently made a strategic investment in Seeing Machines. This Agreement will help to speed up sales of the Company’s Guardian Generation 3 AI-powered driver monitoring solution, which is the newest generation of driver safety technology that was just released around the world.

MEAA, a company in the US that is connected to MELMB, is a well-known leader in making, marketing, and selling electrical and electronic tools for many different industries, such as transportation. MEAA has a great customer base and a lot of experience with commercial vehicles. They are in a great position to help Seeing Machines break into the big telematics and connected vehicle market in the Americas with Guardian Generation 3, the best driver safety solution on the market.

The Referral Agreement will make it easier for both companies to look for business in areas where MEAA already has business ties in the region for its transportation and logistics services. With access to operators for more than 1,000,000 vehicles, the chance is huge, and MEAA has already seen a lot of interest in how Guardian Generation 3 could improve safety across these fleets.

In the short term, Seeing Machines will use its sales team in the US to help MEAA with its work in The Americas. As chances arise, they will be given qualified leads that they will personally close. In order to cut down on the time it takes to sell a highly technical product like Guardian, this highly complementary partnership aims to use MEAA’s extensive relationships across the segment.

Masahiro Kaji, President and CEO of Mitsubishi Electric Automotive America, Inc., said, “MEAA has been providing our solutions to commercial vehicles in the Americas for more than 20 years.” We’re excited to use our large customer base to speed up the installation of Guardian Generation 3. This will help protect more drivers from the dangers of being distracted or sleepy. I’m glad that MEAA is such an important part of the partnership between Seeing Machines and Mitsubishi Electric Mobility Corporation. Also, I’m happy to be working on this project with my team. We want to do well and make a difference in our neighborhoods because we know that the more Guardian units we sell, the safer the roads will be for everyone.

Paul McGlone, CEO of Seeing Machines, said, “In addition to our recent work together with Mitsubishi Electric Mobility Corporation, we have started to quickly grow and develop our own businesses.” Japan puts a lot of emphasis on the automotive industry, but the aftermarket chance we are pursuing with Mitsubishi Electric Automotive America, Inc. is real, important, and strategic for our business right now. The Americas are a huge and important market for driver safety technology. To successfully position and gain acceptance of our class-leading Guardian solution, we will need to have deep customer insights and current relationships that we can build on.

About Seeing Machines (AIM: SEE), a global company that was formed in 2000 and is based in Australia, is a leader in vision-based monitoring technologies that let machines see, understand, and help people. AI algorithms, embedded processing, and optics are all part of Seeing Machines’ technology portfolio. These technologies power products that need to provide a reliable real-time knowledge of vehicle operators. The technology can tell you where a driver is looking and even what kind of mental state they are in based on how likely they are to have an accident. The goal of driving Monitoring Systems (DMS) technology is to measure “driver state” in a reliable way. DMS technology is being made by Seeing Machines to improve safety in the automotive, commercial fleet, off-road, and aviation industries. The business has locations in Australia, the United States, Europe, and Asia, and works with top companies in all of these areas to provide them with technology solutions and services. Visit www.seeingmachines.com

Source: Seeing Machines Limited