August 28, 2026

Asian Aussie Business

Where Asia and Australia Business Meet

Busways strategic aspirations are amplified by a shift in leadership

3 min read
Busways' strategic aspirations are amplified by a shift in leadership.

Byron Rowe and Will O' Neill

Asian Aussie Business | Will O’Neill will take over as CEO of Busways, the biggest bus operator owned by Australians, on January 1, 2025.

With 30 years of expertise in commercial and financial matters, Mr. O’Neill takes up the reins following a decade of excellent leadership at Busways, most notably as Chief Financial Officer and Commercial Officer.

He achieves his goals After seven revolutionary years as Managing Director of the 82-year-old company, Byron Rowe, grandson of founder Dick Rowe, goes on to become Executive Chair of the Busways Board. By doubling its size and expertly handling expansions and tough times, Busways cemented its place as the largest Australian-owned bus operator under Mr. Rowe’s leadership.

Mr. Rowe elaborates on how the change sets Busways up for sustained success.

Our primary goals throughout this transition are to fortify Busways and prepare for our future endeavors. According to Mr. Rowe, Busways has a solid team and a well-defined strategy.

“As Executive Chair, I will concentrate on strategic projects and long-term growth initiatives, ensuring we continue to deliver exceptional service and value for government and communities.”

“Having worked alongside Will for over a decade, I’m fully confident in his ability to lead Busways with the same dedication and drive we’ve always shared,” says the CEO.

“His commitment and insight make him a natural fit for the role, he’ll keep our dedicated team moving forward with strength and purpose.”

Mr. O’Neill expresses his eagerness to take the lead in the company and position Busways for future growth.

“At the heart of my new responsibility as CEO is doing justice to the legacy that has been built in this business, together with guiding our continued development and growth to set up for the next generation of leaders” he added.

Building and maintaining strong teams is crucial, he adds.

Since we are in the service industry, our employees are what make us successful. We go to great lengths to ensure that our employees have everything they need to thrive in their roles. “This is a fantastic company run by fantastic individuals.”

Because of this, Busways might be considered a success story in Australia. The Sydney metropolitan area was the most difficult and competitive market in Australia in the 1970s, with around 40 private bus operators. Even though we only cover 20% of the market, Busways is the only one left.

“I am truly grateful for the opportunity to lead such a wonderful organisation and I am excited about continuing to deliver for our clients and customers as we continue to grow.”

Executive leadership, corporate finance, and strategic planning are areas in which Will O’Neill has excelled for over 30 years. He has held top positions in advisory firms such as KPMG. He has advised governments and corporations across several industries on complicated, high-impact projects, and has also led them.

As Busways grows and innovates in the public transportation industry, this shift in leadership is a logical next step.

Busways Media can be contacted at media@busways.com.au.

Source: Busways